Cookie Policy

**Your Travel Company**

**Cookie Policy**

_Last updated: [Insert Date]_

**1. Introduction**

Your Travel Company ("we", "us", or "our") uses cookies and similar technologies to enhance your experience on our website. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

**2. What Are Cookies?**

Cookies are small text files placed on your computer or mobile device when you visit a website. They help the website recognise your device and remember information about your visit, such as your preferences and settings.

*Explanation:* **Cookies** are like virtual memory aids for websites, helping them remember your actions and preferences over time.

**3. Types of Cookies We Use**

We use the following types of cookies on our website:

**3.1 Strictly Necessary Cookies**

These cookies are essential for the operation of our website. They enable core functionalities such as security, network management, and accessibility. Without these cookies, certain features of the website may not function properly.

**3.2 Performance Cookies**

Performance cookies collect anonymous information about how visitors use our website. They allow us to recognise and count the number of visitors and see how they navigate the site. This helps us improve the way our website works.

**3.3 Functionality Cookies**

These cookies remember choices you make, such as your username, language, or region, to provide a more personalised experience.

**3.4 Targeting or Advertising Cookies**

Targeting cookies record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests.

**4. How We Use Cookies**

We use cookies to:

- **Enhance Website Functionality:** To ensure the website operates smoothly and efficiently.

- **Improve User Experience:** By remembering your settings and preferences.

- **Analyse Website Traffic:** To understand how users interact with our website and make improvements.

- **Deliver Relevant Advertising:** To show you adverts that are relevant to your interests.

**5. Third-Party Cookies**

We may allow third-party service providers to place cookies on your device for analytical and advertising purposes. These providers include:

- **Google Analytics:** For website usage statistics.

- **Facebook Pixel:** To deliver targeted advertising on Facebook platforms.

- **DoubleClick by Google:** For managing and tracking advertising campaigns.

These third parties have their own privacy policies, and we do not control their cookies.

*Explanation:* **Third-party cookies** are cookies set by external organisations that provide services to enhance our website, such as analytics or advertising tools.

**6. Managing Cookies**

**6.1 Browser Settings**

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. The Help function within your browser should tell you how.

- **Google Chrome:** Settings > Privacy and security > Cookies and other site data.

- **Mozilla Firefox:** Options > Privacy & Security > Cookies and Site Data.

- **Safari:** Preferences > Privacy > Cookies and website data.

Please note that disabling cookies may affect the functionality of our website.

**6.2 Opting Out of Third-Party Cookies**

- **Google Analytics Opt-Out:** You can prevent your data from being used by Google Analytics by installing the [Google Analytics opt-out browser add-on](https://tools.google.com/dlpage/gaoptout).

- **Interest-Based Advertising:** You can opt-out of targeted advertising from participating networks via the [Your Online Choices](https://www.youronlinechoices.com/uk/) website.

**7. Consent to Use Cookies**

By continuing to use our website without changing your settings, you consent to our use of cookies as outlined in this policy.

**8. Changes to This Cookie Policy**

We may update this Cookie Policy from time to time to reflect changes in technology or legislation. Any updates will be posted on this page with an updated "Last updated" date.

**9. Contact Us**

If you have any questions or concerns about our use of cookies, please contact us:

Email: privacy@yourtravelcompany.co.uk 

Phone: +44 (0)20 1234 5678 

Address: Data Protection Officer 

Your Travel Company 

123 Travel Lane 

London, SW1A 1AA 

United Kingdom

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**Explanations of Complicated Terms**

- **Cookies:** Small data files stored on your device by websites to remember information about you.

- **Third-party cookies:** Cookies set by websites other than the one you are visiting, often used for advertising and analytics.

- **Browser Settings:** Options within your internet browser that allow you to control how cookies are handled.

- **Analytics:** The process of collecting and analysing data about website usage to improve performance.

- **Targeted Advertising:** Showing adverts that are relevant to your interests based on your browsing behaviour.

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By using our website, you agree to our use of cookies as described in this Cookie Policy.